Max Kruse
Paris is one trendy city. Style is weaved in the DNA of all locals and it’s no surprise they’ve paved the way for some of the coolest brands going around. So whether you’re dropping into the city of love, or doing some online shopping from the comfort of your bed, here’s a list of our favourite Parisian brands to keep an eye out for, as well as what pieces they’re known for.
APC
Short for Atelier de Production et de Creation, these guys are undoubtedly the kings of understated-cool. APC’s founder, Jean Touitou, focuses on timeless, inoffensive pieces, made from quality cuts that are well tailored and well priced. These are my go-to basics, and I can’t get enough of them. They’ve opened up shop across most major cities in the world, and more recently in Melbourne. APC are well known for their denim, as well as their workwear staples.
Maison Margiela
On the upper echelon of this list is one of my favourite designer brands, Maison Margiela, a household name in Paris helmed by Mr John Galliano. They focus on producing avant-garde menswear that often features reworked classics in a modern and edgy way. Keep an eye out for their knitwear and coats.
Balibaris
A relatively new label which is popping up throughout the city like crazy. Balibaris are more of a more chic and preppy style with no logos or crazy designs. Just good quality staples that are sure to last a long time. Their buttondown shirts are incredible, perfect for the office or weekend.
Maison Kitsune
What started out as a music label has since transformed into something more. Kitsune’s clothing is divided into two portions, ‘ high-quality timeless products’ and ‘fashion collection’. The first are pieces which are everyday staples like kit wears, blazers, shirts and so forth. The second draws inspiration from brands like Comme des Garcons, with wilder and more visual pieces. Keep an eye out for their iconic ‘’Kitsune’’ logo, which is Japanese for fox, that’s often branded across their garments.
AMI
Founded by Alexandre Mattiussi, who gained experience at Dior, Givenchy and Marc Jacobs before launching his own line, has experienced huge success and popularity over the last couple of years. Their designs are a little bolder and edgy, mixing classic, street and sportswear pieces. I would have to say the quality is higher than that of APC, but this is also reflected in the price. AMI’s futuristic sneakers are a massive hit, as well as their workwear.
Are you heading to Paris? Be sure to brush up on our locals guide here.
*Image by Ronan de Suin