Global men’s fashion authority, MR Porter, have recently launched a new initiative aimed at promoting and raising awareness of men’s mental and physical health.
Titled Health in Mind, or H.I.M, the content and fundraising initiative, in line with Movember, offers a content platform of positive examples of men who embody the things in life that keep us happy, along with instructional pieces, tips and life hacks from leaders and experts in the mental and physical health and wellness space.
Leading up to the annual Movember, MR Porter, along with the Movember Foundation, will launch a fund to raise money for charities working to promote and support men’s health. A kick-off event will be held in London, with the brand planning to host activations globally.
With a majority of MR Porter’s global audience being male, starting the conversation has never been easier. H.I.M is a platform that will act as a very relevant place to ignite this conversation of men’s health and host a space where men can engage comfortably in conversations around mental health and access support that may be needed.
With an overall mission to provide tools and resources for our customers to lead healthier and more confident lives, H.I.M is a positive step forward in the right direction.
“Over eight years as a business, thanks to the loyal support of our readers and customers, MR Porter has grown into a leading voice in men’s style. Now, it’s time for us to give something back,” explains Toby Bateman, Managing Director, MR Porter.
“By working with experts and charity partners such as Movember and creating inspirational content, we hope to help our audiences feel as good on the inside as they look on the outside. Health In Mind is a passion project for us as a business, and we hope guys will join us on this journey as we create new content features, events, campaigns and original product.”
Health In Mind will launch in two parts: in MR Porter’s online ‘Journal’ platform and through a fund powered by Movember. The Journal will publish the first of a monthly content series under ‘MR Porter Health in Mind’, a profile of friendships in fashion that captures life-affirming, funny and touching stories from a selection of industry insiders.
The monthly content series will include lifestyle features which offer positive examples of individuals and groups of men who embody the things in life that keep us happy.
In October, the MR Porter Health In Mind Fund, together with Movember, will officially launch. This fund, developed by Movember, will launch with a fundraiser in London and will be incorporated into an integrated online content and social campaign. Proceeds of the fund will support existing Movembermen’s health initiatives, and MR Porter and Movember will co-collaborate on assigning donations that support additional charities and organizations tied to mental health throughout the world.
“Globally, every minute, a man dies by suicide. The keys to unlocking mental wellness often begins with a conversation, and we’re excited to be igniting this global conversation with MR Porter and our shared audiences,” says Justin Coghlan, Co-founder, The Movember Foundation.
“We’re thrilled to be a part of MR Porter’s integrated, multi-touch approach to supporting mental health and wellness, and furthering Movember’s mission to have an everlasting impact on the face of men’s health.”