When one thinks of Peroni, the simple yet stylistic way of Italian life immediately springs to mind. Long lunches by a desolate beach, beer in hand, sun shining brightly, with not a care in the world.  That’s the way life should be lived, should it not?

Peroni seems to think so, and as always, is here to instill some of this Italian goodness into our lives down under. Case in point: in anticipation for the Australian Open which officially kicked off this week – and which Peroni is the official beer sponsor – Peroni hosted an intimate group of media to a private residence in Victoria’s countryside owned by renowned Australian landscape designer, Paul Bangay.

The result was a chic Italian-inspired affair with flowing ice-cold beers, a dedicated lunch curated by some of  Melbourne’s best Italian eateries from Bar Carolina, Il Bacaro and Marameo, and a plethora of Succession-like vibes to go around.

Peroni Australian Open

The feast began at the luxurious new hotel, the Hyatt Centric in Melbourne, before a motley crew of media and talent were escorted to Stonefields, located halfway between Kyneton and Daylesford in Victoria’s countryside.

Upon arrival, beers were allocated to those wishing to responsibly quench their thirst, followed by a range of tete-a-tetes in the luscious gardens of this outstanding property.

Peroni Australian Open

As the group was taken on a small guided tour of the sprawling property, an intimate olive tasting hosted by Bar Carolina’s Joe Mammone awaited, where guests were able to enjoy three typical olive types of Italy: Olive all’Ascolana, Olive alla Messinese and Olive Pugliesi in Salamoia.

A three-course lunch hosted by Bar Carolina group followed suit, where the simple nature of Peroni’s ethos could be enjoyed by all. Think lightly fried calamari, spaghettini with squid-ink sauce, and roasted chicken, paired effortlessly with Peroni beer.

Peroni Australian Open

With a full belly but a heavy heart leaving such an amazing property, the crew was fortunate enough to receive a rockstar’s means of transportation to the 2022 Australian Open: via Helipctoper, courtesy of Microflite.

Soaring to great heights overlooking the beautiful Victorian landscape, we arrived at Rod Laver Arena in style only to continue what was an incredible dedicated Peroni tennis experience.

Peroni Australian Open

If this day sounds unbelievable, it was almost too good/too cool to be true.

Guests attending the Australia Open this year can experience a touch of Italian charm with Peroni’s dedicated ‘Peroni Bar’, located at Grand Slam Central.

The Australian Open runs from 9 – 30 January, with a dedicated Peroni bar slinging ice-cold beers all tournament long. Purchase your tickets here